AGRICO
A modern website for agricultural technology, machinery and service
Website Strategy · Information Architecture · UX/UI Design · Development
A wide range of products needed a clear, structured system
AGRICO supplies farms with technology, machinery and related services. On the original website, however, this wide offering lacked a clear structure and a presentation that reflected the company's current position.
How do you present a broad portfolio of technical solutions so that customers quickly understand the offering and easily find what they actually need?
That is why the new website was never just a visual redesign. It was built on a new information architecture, a clearer content structure and logical paths to each solution for different groups of visitors.
The Transformation at a Glance
A new structure, a more contemporary visual presentation and a clearer path to each technology and service. Here is the website's opening section before and after.
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What We Solved
This was about more than a new look. We built the website on principles that make it easier for customers to find their way and help AGRICO present its wide offering clearly.
Straight to the offering
Two-level navigation separates the main company content from specific technologies, letting visitors quickly choose a direction based on what they need.
Technical information with a clear hierarchy
Each solution follows a shared structure, making the offering easier to understand and key information easier to find.
References that support decisions
Completed projects are more than a supplementary gallery. They help visitors verify AGRICO's experience and find projects that match their own situation.
A website ready to grow with the company
The modular structure leaves room for new technologies, expert content, careers communication and a future client section.
How We Approached It
Website and audience analysis
Information architecture and navigation
Wireframes and content structure
UX/UI design
Responsive prototype
Development, content and testing
The Solution in Detail
The new website treats its extensive content as one connected system. The examples show the main pages, navigation, references and responsive behaviour.
What the Client Gained
The new website offers more than a modern presentation. It creates a clearer system for customers and a more flexible foundation for the company's further growth.
A website that explains a wide offering
Technologies, machinery and services follow a clear structure, so customers understand faster how AGRICO can help them.
A clear path to the right solution
Navigation and content structure guide visitors from their needs to specific information and the option to get in touch or send an enquiry.
A stronger presentation of experience
References and completed projects are a natural part of the customer's decision-making journey and help build the company's credibility.
A flexible foundation for growth
The website is ready for an expanding offering, new content and additional features without rebuilding the whole system.
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